The Google Corporation

Google is a corporation that is becoming more profitable by the day. This massive internet giant has a continuous growth that has made it one of the richest technology based companies in the world. It currently employs thousands of people has stretched itself across the four corners of the cyber world.

Google Inc. is an American public corporation specializing in Internet search. It also generates profits from advertising bought on its similarly free-to-user e-mail, online mapping, office productivity, social networking and video-sharing services. Google Inc. provides advertising and global internet search solutions, as well as intranet solutions via an enterprise search appliance. Products and Services for Users Google.com—Search and Personalization, the Company offers its products and services through its Web sites. These products and services include: Google Web Search: In addition to providing access to web pages, the company has integrated special features into Google Web Search to help people find exactly what they are looking for on the web.

Business models are perhaps the most discussed and least understood aspect of the web. There is so much talk about how the web changes traditional business models. But there is little clear-cut evidence of exactly what this means.
In the most basic sense, a business model is the method of doing business by which a company can sustain itself -- that is, generate revenue. The business model spells-out how a company makes money by specifying where it is positioned in the value chain.

The Google has several of competitors, namely: Yahoo, MSN, AOL, Industry, Match.com and many others.

Google's co-founders Larry Page and Sergey Brin have said themselves that the current pre-dominant business model for commercial search engines is advertising. Google Ads went from a means to generate the necessary revenue to keep the budding search engine on its feet to a profit machine that became a key focus in Google's business plans. This form of advertising is cheap for businesses to buy, easy for Google to distribute and highly profitable. On top of all this, the ingenuity of it is that it allows other individuals to generate their own money by getting other web users to click on the advertisements when they visit their web site. Within no time businesses and indivduals alike wanted a piece of the Google Ads action. This sudden popularity was used as part of the model and therefore allowed Google to get its own name around the cyber world, quickly gaining the title of biggest search giant. It has been growing ever since.
While competitors are targeting the individual applications Google has deployed, Google is building a massive, general purpose computing platform for web-scale programming.





http://en.wikipedia.org/wiki/Google
http://investing.businessweek.com/research/stocks/snapshot/snapshot_article.asp?ticker=GOOG:US
http://digitalenterprise.org/models/models.html